Security Policy

2022-01-24 09:21:05

Haixin Privacy & Security Policy

This Privacy Policy lets you know how we collect, use, share, and protect information about you. By interacting with Haixin through our stores, websites, mobile applications, and any other Haixin affiliate websites where you may interact with Haixin, you consent to the practices described in this Privacy Policy. Any changes in our Privacy Policy will appear on this page so that you are aware of the data we collect and how we use it. We will notify you of material changes to this Privacy Policy by posting on our websites notification that the Privacy Policy has been revised and by updating the effective date of the Privacy Policy.

Our Privacy Program

At Haixin, we are committed to maintaining our customers' privacy. We take great care to safeguard the information that we collect to maintain our customers' privacy. We have provided this Privacy Policy to you to describe information collection and use practices at Haixin. This Privacy Policy describes the choices you can make about the way your information is collected and used.

Information We Collect

We want you to understand how information you provide to us is collected and used. When you interact with Haixin or use our services, we collect certain information about you and the services you use. An example of using our "services" would be when you visit one of our websites. We may collect and store information from you in the following situations:

Information you provide to us directly, including when you:

  • Make an in-store or online purchase, or other transaction with us;

  • Create an account on one of our websites or mobile application;

  • Participate in our loyalty programs;

  • Participate in a contest, sweepstake, promotion, or survey;

  • Correspond directly with us, such as through our websites, postal mail, customer service, or dispute resolution mechanisms; or

  • Post a review or comment on one of our websites, or post other user-generated content on one of our websites or mobile application.

Information we collect when you use our services, including:

Device Information

We may collect device-specific information when you visit our websites or use our mobile applications or services. This includes information such as Internet Protocol (IP) address, hardware model, operating system, unique device identifiers, mobile network information, location data such as zip code, the address of referring websites, the path you take through our websites, and other information about your session on our websites. We may also associate the information we collect from your different devices, which helps us provide consistent services across your devices.

Log Information

This includes details of how you used our websites or mobile applications including clicks and page information such as the address (or URL) of the website or mobile application you came from before visiting our website or mobile application, which pages you visit on our website or mobile application, which browser you used to view our website or mobile application, and any search terms entered.

Other information from your interaction with our websites, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the websites, ad data and other standard weblog information.

Precise Location Information

When you use our services on your mobile phone or device and enable location services on your mobile phone or device browser, we may collect information about your physical location through satellite, cell phone tower, WiFi signal, beacons, Bluetooth and near field communication protocols ("precise location information"). If you use our mobile application, your device may share precise location information when you enable location services for our application. To learn how to opt-out of sharing your precise location information with haixin, go to the "Your Choices" section of this Privacy Policy. When you use our mobile application, we may also request access to your Bluetooth signal from your device. If you enable our mobile application to use your Bluetooth signal, we may be able to determine your device's in-store location. To learn how to opt-out of sharing your device's Bluetooth signal with haixin, go to the "Your Choices" section of this Privacy Policy.

Cookies, Web Beacons and Similar Technologies

"Cookies" are small data files that are sent from a website's server and are stored on your device's hard drive either for only the duration of your visit ("session cookies") or for a fixed period of time ("persistent cookies"). Cookies may store user preferences and other types of information. We use cookies to provide features and services, such as:

Remembering your preferences and allowing you to enter your username less frequently;

Presenting information that's targeted to your interests, including haixin content presented on another website;

Measuring the effectiveness of our websites, services, content and advertising; and

Providing other services and features that are available only through the use of cookies.

The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be transferred to your device, including how to disable these technologies. You can disable our cookies or all cookies through your browser setting, but please note that disabling cookies may impact some of our website's features and prevent the website from operating properly.

A "Web Beacon" is an electronic image placed in the code of a webpage, application, or email. We use web beacons to monitor the traffic patterns of users from one page to another and to improve website performance, and in our emails to understand when our email communications are opened or discarded.

How We Use Your Information

Our primary purpose in collecting information is to provide you with a safe, smooth, efficient, and customized experience. We may use your information in a variety of ways, including for the following purposes:

Product and Service Fulfillment

We use your contact information to respond to your inquiries, fulfill your requests and improve your experience.

Our Marketing Purposes

We use your information to deliver coupons, mobile coupons, newsletters, emails, mobile messages, and social media notifications about our brands, products, events or other promotional purposes.

We use your information for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile applications, the performance of our marketing efforts, and your response to those marketing efforts.

We use your information to administer promotions, surveys, and focus groups.

We use your information to enable Online Tracking and Interest Based Advertising as further described in this Privacy Policy.

We use your information to improve your experiences when you interact with us.

We use your Precise Location Information to provide location based services for these marketing purposes. For example, using the Store Locator feature in our mobile application can allow you to quickly find the nearest haixin location.

Internal Operations

We use your information to improve the effectiveness of our services, conduct research and analysis, or to perform other business activities as needed.

Prevention of Fraud and other Harm

We use your information to detect, prevent or investigate potential security breaches, fraudulent transactions and monitor against theft.

Legal Compliance and As Necessary or Appropriate Under Applicable Law

We may use your information as necessary or appropriate under applicable law, to comply with legal process, to respond to such requests from public and government authorities (including law enforcement), to enforce our terms and conditions, including investigations of potential violations, to detect, prevent or otherwise address fraud, security or technical issues, to protect our rights, privacy, safety or property, and to allow us to pursue available remedies to limit the damages that we may sustain. In matters involving claims of personal or public safety or in litigation where the data is pertinent, we may use personal information without your consent or court process.

Your Choices

By interacting with any of the Haixin family of companies as described herein, you consent to the practices described in this Privacy Policy. However, we want you to know that you do have certain choices with regard to how your information is collected and used.

Our "Do Not Track" Policy

Haixin respects enhanced user privacy controls. We support the development and implementation of a standard "do not track" browser feature, which signals to websites that you visit that you do not want to have your online activity tracked. Please note that at this time Haixin does not interpret or respond to "do not track" signals. However, you may set your Web browser to not accept new cookies or web beacons, be notified when you receive a new cookie, or disable cookies altogether. Please note that by disabling these features, your experience on Haixin will not be as smooth and you will not be able to take full advantage of our website's features. Please see the Help section of your browser for instructions on managing security preferences.


If you are under 18 years old and a registered user, you can request that we remove content or information that you have posted to our website or other online services. Note that fulfilment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us.

Links to Third-Party Websites

Our services may contain links to, or otherwise make available, social media websites and other third-party services, websites and mobile applications that are operated and controlled by third parties. We do not take responsibility for the content or the privacy practices employed by other websites. Unless otherwise stated, any Information you provide to any such third-party website will be collected by that party and not by Haixin, and will be subject to that party's privacy policy (if any), rather than this Privacy Policy. In such a situation, we will have no control over, and shall not be responsible for, that party's use of the Information you provide to them.